Search engine optimisation * internet strategies * search engine optimisation by website optimisers using proven techniques

Search engine optimisation undertaken on a no win no fee basis.

The subject of search engine optimisation is one of those areas where misinformation can spread as fast as a virus. Somebody publishes a theory, someone then states it as fact and before you know, an unproven theory has become Gospel.

The truth about search engine optimisation is that the search engine optimisers who have researched the subject and get the best results, do not publish their findings. We most certainly don't give any secrets away. We tell you what we do but we don't tell you how.

This is like knowing that a brain surgeon will remove the top of your head and operate on a brain tumour, but it is his skill and years of experience as a surgeon that prevents us trying it at home.

Search engine optimisation in the hands of the wrong person can have devastating consequences on a website and any associated websites. Someone who doesn't know what they are doing can cause a domino effect that can bring whole networks of linked and associated websites to their knees.

You will have most likely read that search engine optimisation is about keywords and meta tags and the placement of keywords in a web page. You may also have heard about programmes that can work out what keywords to use and how to place them.

Think about it. If this was what search engine optimisation was about, we could all sit down and get our websites to the top of the search engines and websites would be rotating like the cherries on a one armed bandit.

Keywords and meta tags are just one small piece in the search engine optimisation jig saw. Search engine optimisation is about setting a website out correctly - the whole website and carrying high levels of content and linking that content into other related pages.

No doubt you get emails from link building companies asking to exchange links with your website because this helps with search engine optimisation and traffic. You may even have been approached by companies offering a link building service. You may even have been foolish enough to pay them to do it.

These types of SEO services are a bloody nuisance and I get scores of emails from these nuisance services every day telling me that exchanging links will help my position in the search engines. This is just total rubbish and as this website is in the top ten of Google for virtually every key phrase that it is optimised for, believe me, I don't need any help.

Think about it. If you owned a search engine and you knew websites were deliberately exchanging links in order to improve their search engine positions - what would you do? The search engines still count inbound links as a way of determining the importance of a web page. However, where the links are simply an exchange, they are ignored if you have hundreds of reciprocal links. Furthermore, you can be penalised for exchanging links in enormous numbers.

Having lost a lot of their market, some of these link building services started setting up link farms and providing three way triangular linking to fool the search engines. This worked for a few months before the search engines cottoned onto this tomfoolery as well.

The only way to get a good linking strategy going is to have good quality content that other websites want to link to or to use Omni-Links which is a system that links hundreds of websites back to you in exchange for one link from your home page.

You may also have read that search engine optimisation involves carrying masses of content. Whilst this is true, what most sites forget to mention is that it has to be unique content. Many search engine optimisation companies recommend providing and hosting articles provided from one source.

As all these articles are identical two things are likely to happen. The first is the search engines will simply de-list these pages as they recognise them as duplicate content. The second is, if your website is carrying lots of duplicate content, it could be blacklisted.

Some search engine optimisation companies try to get around this by editing the content. However, unless these pages are completely rewritten, most of the major search engines recognise the sequence patterns and de-list the pages anyway.

When it comes to search engine optimisation there are no short cuts, you cannot cheat and you can't fool the search engines. If you want to get quality traffic to your website, that will get far better results than cheating ever will, there are genuine search engine optimisation techniques.