Search engine optimisation * internet site designers * search engine optimisation by website optimisers using recommended internet strategies

Search engine optimisation where you pay only when your web pages are in the top ten of Google.

Having covered some of the scam search engine optimisation techniques that don't work or are likely to get you blacklisted. Let's cover the basic techniques that we have developed that have made us Europe's leading search engine optimisers in Europe.

If you own a website that gets very little traffic and does not appear in the top ten of Google for the search terms you would like, you need to take a commonsense approach to any optimisation project.

For every problem that I list that you likely to encounter, there is a solution and most will come within the financial scope of almost any small company. So when I explain the search engine optimisation task ahead, don't despair.

Type any search phrase into any search engine and you are likely to be confronted with hundreds of thousands, millions, tens of millions or even hundreds of millions of web pages that the search engine considers relevant to your search.

This is why you should never pay a search engine optimisation company up front for their services. You are asking your search engine optimiser to push your website past millions of pages and many of these websites will have invested hundreds of thousands if not millions in their internet strategies.

Furthermore, many of the websites you are in competition against may well have tens or even hundreds of thousands of web pages indexed by the search engines. This is an important point because most of the search engines take the amount of content and level of traffic to a site as to how they rank a site.

Therefore, if you have a small website getting little traffic and you are up against giant websites, you have a major problem. Regretfully, the internet does not provide a situation where David can slay Goliath with a single slingshot. However, we can provide a service where you can borrow a bazooka.

In other words, we provide a situation where you are able to use the content of a related site, even a competitor and build related key words on linked web pages to provide the content you need for your website. At the same time, it is important to reciprocate to maintain the balance and this should not be attempted by anyone who does not understand how to set up these feeder pages as the consequences can be catastrophic.

This is known as equilibrium optimisation, where two or more websites join forces to combine their content to create one large force. They can be working in a related market place, totally unrelated but using the same keywords or competitors who recognise that they are competing against far wider and bigger competition and can profit by working together by using either mercurial content or data hooking.

This is not reciprocal linking or using duplicate content both of which can have negative results. Equilibrium optimisation is a technique developed by us and requires a huge internet infrastructure involving hundreds of websites to even before even attempting this kind of internet strategy.

Equilibrium optimisation can economically overcome the problem of low content and as a result can accelerate the speed at which your web pages climb the search engines. We have seen top ten Google results within 24 hours although 7 - 21 days is the norm.

You won't find out search engine optimisation techniques published on the web. We don't tell people how we optimise websites and we don't provide advice. Quite often we pick up on other optimisers using our terminology, usually totally out of context or providing a completely wrong explanation of what equilibrium, clustering or stacking is.

When it comes to search engine optimisation, the worse thing you can do is read advice published on the internet. As every website is different, every search engine optimisation is different and so any project has to be researched, the results passed to an analyst who works out the sequences which are then passed to the optimiser who writes the framework.

It is time consuming and expensive just to prepare a quote, so we have to be sure that the client understands the process and is prepared and able to invest in their search engine optimisation.